 Foundation is a type of cosmetic preparation applied to the face. Often referred to as a "base", a foundation is usually applied across the whole of the face except the eyes and lips. Its purpose it to make skintone and skin texture appear more even. Foundations can be used to cover up blemishes and other imperfections, and some are formulated to give a more youthful appearance by reducing the appearance of wrinkles.
Foundations are usually sold in the form of liquids, creams or mousses. They can be applied with a sponge, a foundation brush, or with the fingers. Mineral makeup foundation, however, often comes formulated as a powder (either pressed or loose powder).
Choosing the correct cosmetic foundation
A successful makeup application starts with a foundation that blends into and merges with your skin. But, there are pitfalls with every form of cosmetic and foundations are no exception. First and foremost, if you're lightly complected, you can't use a darker foundation to give you the color you need. So many people try this and it simply doesn't work. You must select a foundation color that so closely matches your skin that the edges can be feathered in to disappear into your natural skin with no perceptible line and then use it in moderation. Also, good coverage doesn't mean obvious coverage. Too thick is too much whether is due to simply applying too much foundation or not having the time to fully work it because it dries too quickly.
The vast majority of individuals, men or women, have natural skin tones that run from ivory to ebony with beige, tan and darker brown in between. And while there is usually a very slight yellow undertone to the skin, you'll never find any oranges or pinks in there no matter what the cosmetics counter person in the nice, white lab coat tells you. The skin tones of Indian, not American Indian but East Indian people, may have an ash undertone while Polynesian, South American and some African Americans will have a reddish tone to their complexion. So, consider honestly what skin tone you have, decide what skin type you have (oily, dry or combination) and then select your foundation based upon how much coverage you think you need. After that, the application should follow the "Less is More" philosophy; the less foundation, the better results. And finally make certain to feather the edges into your natural skin.
Right color foundation:- Less is best.
- Foundation should match the skin exactly so there are no lines of demarcation.
- Concealer should be only a shade or two lighter than the foundation.
- Powder should match the foundation exactly or go on translucent so as not to affect the color of the foundation.
- To create a tanned appearance, use golden brown and chestnut shades for your blush, eyeshadows, contour, and lipstick, but do not, under any circumstances, apply a foundation or bronzer all over the face if it leaves a line of demarcation at the jaw or hairline.
Cosmetics
Cosmetics are substances used to enhance or protect the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toenail polishes, eye and facial makeup, permanent waves, colored contact lenses, hair colors, hair sprays and gels, deodorants, baby products, bath oils, bubble baths, bath salts, butters and many other types of products. Their use is widespread, especially among women in Western countries. A subset of cosmetics is called "make-up," which refers primarily to colored products intended to alter the user's appearance. Many manufacturers distinguish between decorative cosmetics and care cosmetics.
The manufacture of cosmetics is currently dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses. The U.S. FDA which regulates cosmetics in the United States defines cosmetics as: "intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body's structure or functions." This broad definition includes, as well, any material intended for use as a component of a cosmetic product. The FDA specifically excludes soap from this category.
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